No Likes on Instagram?

At Facebook’s annual F8 conference, the social media giant announced a test program that will hide the likes on Instagram posts from public view. The feature will be implemented for some users in Canada during the first week of May, 2019. It’s called “private like counts,” and will result in Instagram users no longer being…

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Social Media: Measuring The ROI

All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI). It is surprising to me to still hear businesses comment that social media is optional and not measurable. This is definitely a risk that businesses can’t afford to take now that social media has…

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Facebook accused of using ‘sentiment analysis’ to target kids feeling ‘stressed’ or ‘anxious’

Facebook has been accused of tracking users’ emotions to share with advertisers, according to an internal document that was leaked to The Australian newspaper on Monday. The social media giant allegedly used “sentiment analysis” to enable curated advertising practices addressing kids as young as 14 when they’re feeling “stressed,” “defeated,” “anxious,” “overwhelmed,” “nervous,” “stupid,” “silly,”…

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