Looking to improve your Instagram reach? Remember to let your audience remix your Reels | DMX Marketing Experts

Looking to improve your Instagram reach? Remember to let your audience remix your Reels

Instagram Reels, the platforms answer to the phenomenal success of Tik Tok, are short videos, often dubbed ‘snackable’, which you can add background audio or effects. Much like with Tik Tok, Reels should be taken note of, as more users take to it. Reels has a Remix feature, similar to Tik Tok’s Duets, which allows…

Read article
Giving users a reason to post about your brand can increase your organic reach on Instagram | DMX Marketing Experts

Giving users a reason to post about your brand can increase your organic reach on Instagram

Increasing your organic reach is important and one of the easiest ways to accomplish this is to give other users on the platforms reason to share your posts or post about your brand. There is a variety of ways that you can encourage people to share or post about your such as mentioning people in…

Read article
Ecommerce sales in Canada nearly doubled between 2019 and end of 2020 | DMX Marketing Experts

Ecommerce sales in Canada nearly doubled between 2019 and end of 2020

Canada’s ecommerce market has seen massive growth in the last year, reaching 75%, making it the second-fastest-growing ecommerce in the world after Argentina. The total share of retail ecommerce sales went from 6.9% in 2019 to 12.7% last year, with it expected to increase to 13.4% in 2021 and rise to 17.2% by 2025. The…

Read article
Whilst short-form may be rising in popularity, long-form content is still a powerful tool to use | DMX Marketing Experts

Whilst short-form may be rising in popularity, long-form content is still a powerful tool to use

As short-form content becomes more popular, with apps such as Tik Tok and Instagram Reels, it may seem like long-form content is no longer useful. However, the exact opposite is true. Longer content can serve different purposes then short form, giving far more detailed information to the reader, allowing for more context and value in…

Read article
Embracing accessibility can provide a good way to increase your organic reach on Instagram | DMX Marketing Experts

Embracing accessibility can provide a good way to increase your organic reach on Instagram

Instagram’s algorithm, like any other social media platform, is complex and finding out what works best is key to connecting with users. For business on the platform there is a range of methods to increase your organic reach, with one of the most important being to make sure your posts are accessible. Embracing accessibility can…

Read article
Tik Tok presents ways for brands to connect with audiences in short and snappy content form | DMX Marketing Experts

Tik Tok presents ways for brands to connect with audiences in short and snappy content form

Similar to Vine, Tik Tok focuses on short videos, giving users the ability to create videos between 15 to 60 seconds long, as well as live streaming. In the last 2 years, it’s shot up in popularity and presents a new way for marketers and businesses to engage. Through using Tik Tok’s advertising campaign options,…

Read article