Purchases by voice search technology is set to increase to US$40 billion by 2022, as voice activated technology becomes more widely used. As products like smart speakers become more and more popular, with research from Statistica showing that 36 million people brought smart speakers in 2019 alone, and online shopping becomes available on a wider…
A study by Cisco estimates that by 2022, 82% of all online content will be video content. The massive popularity of video content has only increased and shows no signs of stopping, making it important to use to engage with audiences. As social video booms, short form video content, such as with Tik Tok and…
Conversational marketing is set to be a major tool in 2021, as the use of live text and chat boxes is used by more websites. With live chat holding a customer satisfaction rate of 85%, it is easy to see that it is popular. Able to interact with customers in real time, it also provides…
As ecommerce has gone from strength to strength, so to has m-commerce, any purchase made online via a mobile phone, mainly smartphones. In 2019, it made up 1/4 of all ecommerce sales, doubling its size in just 4 years. As mobile devices, such as smartphones and tablets, become more common, the added convenience and ease…
A new report by PWC on the future of retail in Canada found that over half of all responses were shopping less in store, with certain categories such as fashion and electronics seeing larger drops of customers in store. In-stock availability, fast and reliable delivery and a good return policy were noted in the survey…
Available warehouse space is rapidly shrinking across Canada as the rise of ecommerce sees more brands selling online and needing storage and fulfilment centres. Retail ecommerce sales in Canada increased 110% to CA$3.5 billion in January according to Statistics Canada. Its success has seen more companies look to online to fill the gap left by…
