7 Reasons Why SEO Remains Relevant in 2015 Search engine optimization is a central tenet of effective digital marketing. It remains as relevant today as it did when the phrase was first used back in the late 1990s. Why does SEO remain relevant in 2015? 1. It generates web traffic. Search engine…
Decrease Customer Acquisition Costs With An Energized Customer Base The world of customer acquisition is dangerous. If you take the wrong approach you waste your marketing budget on ineffective campaigns that don’t reach your target audience. Content marketing strategies allow you to focus your efforts on your ideal consumer, and if you encourage customer…
The Underlying Benefits to SEO Gaining favorable attention from search engines is not the only way an organization benefits to SEO usage. The end goal is always to increase sales, and attracting new website visitors is the purpose of website optimization. Combining the peripheral benefits to SEO gives a much higher return on…
The more people who follow you on Twitter, the more influence and networking opportunities you have. Thus, it makes sense to try and build a following. Here are some best practices on getting others to follow you: 1) Follow Them There’s an almost automatic reaction to follow people who follow…
Using these 10 tips will ensure you build your brand – create your recognizable brand identity and indelible image online! 1. Define your brand up front. When visitors arrive at your web site, let them know immediately what you do and why they should care. Far too many web sites shroud their identity…
Are you a Business Owner, Professional, or in Sales with a Business to Business target audience? LinkedIn is, first and foremost, a Social Network about individuals in business, so it is recommended that you create a LinkedIn profile to represent your brand. After all, you wouldn’t go out to that all important business meeting without…