Engaging users on social media needs images and video to properly succeed | DMX Marketing Experts

Engaging users on social media needs images and video to properly succeed

Research from the Index shows that 68% of consumers want images and 50% look for video content to engage with on social media, putting them far higher then simple text-only content. Whilst platforms such as Instagram are based around image sharing in posts, using images or videos is a useful way to better engage with…

Read article
More consumers turn to social media to discover new products and brands | DMX Marketing Experts

More consumers turn to social media to discover new products and brands

43% of consumers have increased their use of social media to discover new products and brands, according to survey results by Sprout Social. For many, the way to find out what’s available is through social media platforms such as Instagram. As social media becomes the first step for many customers to discover brands, profile optimisation…

Read article
Online Business

Content has no guarantee of going viral, but there is steps to give your marketing campaigns the best chance of success

Marketing campaigns that resonate so well with the target audience that they get shared rapidly is also known as viral marketing. However, there is no guarantee of a post going viral, no set way to ensure success. However, certain steps can help give a better chance to your campaign. The most important factor is that…

Read article
Email marketing is not just about a bland newsletter: It needs to interact and engage your audience | DMX Marketing Experts

Email marketing is not just about a bland newsletter: It needs to interact and engage your audience

Email marketing is a great way to get information straight to your customers. However, you don’t want another generic newsletter that will simply slide past the attention of the reader. One of the main things audiences look for is interactivity. It makes the email far more engaging and fun to read, whilst also being a…

Read article
Social commerce is expected to be used by 79% companies in the next three years | DMX Marketing Experts

Social commerce is expected to be used by 79% companies in the next three years

As social media continues to become more and more popular, social commerce, selling directly within a social media platform, is set to be a major way brands interact with their audiences and customers. The State of Social Media Investment Report by Sprout Social found that 79% of companies asked saw themselves selling on a social…

Read article
Email marketing needs to be optimised for mobile users to help engage customers | DMX Marketing Experts

Email marketing needs to be optimised for mobile users to help engage customers

Email marketing is an extremely useful and effective way to engage with you audience. Personalised newsletters talking about new offers, products and updates with the brand is a great way to engage you existing customer base. However, more and more people are checking their emails with a mobile device then a desktop, with Wolfgang Digital’s…

Read article