Video content can bring high engagement on a range of social media platforms: Don't limit yourself to just Reels or Tik Tok | DMX Marketing Experts

Video content can bring high engagement on a range of social media platforms: Don’t limit yourself to just Reels or Tik Tok

Video content is extremely popular right now, with many seeing increased sales and website traffic due to video content. Although Tik Tok and Instagram Reels have become extremely popular, they are not the only places where your video content can do well. Away from Reels, videos on Instagram get 49% more engagement then photo posts…

Read article
As social media usage rises, strong customer service and engagement remain consumers main focus | DMX Marketing Experts

As social media usage rises, strong customer service and engagement remain consumers main focus

71% of consumers have found themselves using social media more through 2020 and 2021 then previous years, with the figure reaching 78% and 77% among Generation Z and Millennials. This makes the social media presence of businesses more important then ever. In the Sprout Social Index for 2021, both customers and marketers were asked what…

Read article
Consumer survey underlines the use of social media to connect users with products and brands | DMX Marketing Experts

Consumer survey underlines the use of social media to connect users with products and brands

A survey by Sprout Social has found that social media helps over half of consumers (55%) learn about companies and brands, whilst 78% found that positive experiences with brands on social media platforms made them more likely to purchase with that company. The statistics shown in the Harris Poll show that especially amongst the younger…

Read article
When it comes to increasing your Instagram reach, don't be afraid to test new post times | DMX Marketing Experts

When it comes to increasing your Instagram reach, don’t be afraid to test new post times

The time you post plays a major part of your organic reach. You want your post to be when your followers are online, as Instagram rewards content that is recent. So changing when you post to meet when your audience is online can help increase your reach. Instagram Insights is an important tool to use…

Read article
Google to bring out new 'shopping experiences', including YouTube livestream shopping | DMX Marketing Experts

Google to bring out new ‘shopping experiences’, including YouTube livestream shopping

Google has announced several new ecommerce options that will be tested in the next few months, including a beta program for shopping in YouTube livestreams. The new feature is designed to allow viewers to browse and shop products without interrupting the stream. This comes as YouTube has been looking into how make the most of…

Read article
Using multimedia alongside text heavy content can help better engage audiences | DMX Marketing Experts

Using multimedia alongside text heavy content can help better engage audiences

You want your content to properly connect and resonate with your target audience, as to drive revenue, generate brand awareness and convince people to engage more. Utilizing multimedia in content has shown to be able to achieve this. With posts that are very text heavy, inserting multimedia such as videos or infographics helps engage the…

Read article