Instagram Reach vs Impressions: what do they actually mean? | DMX Marketing Experts

Instagram Reach vs Impressions: what do they actually mean?

For those not in the know, ‘Impressions’ and ‘Reach’ may seem like random words being thrown around, however knowing what they mean is important for getting the best out of Instagram. Put into the simplest terms, Reach is the total number of people who see your content, whilst Impressions is the number of times your…

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YouTube has added video chapter previews and auto-translate captions to its search functions, allowing videos to reach a wider audience.

YouTube adds new preview and translate options for videos

YouTube has added video chapter previews and auto-translate captions to its search functions, allowing videos to reach a wider audience. The new timestamp previews will allow viewers to hover over particular sections of content to let them know what they are about to watch, or skip to the bits viewers want to see. The new…

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Interactive experiences are great at engaging your audience, and it only takes an Instagram story | DMX Marketing Experts

Interactive experiences are great at engaging your audience, and it only takes an Instagram story

Getting interactions and engagement from users is a major goal in any social media presence and interactive experiences are an amazing way to get people directly involved. Whilst this may sound like it may take a lot of work, this can be achieved with Instagram’s stories function. When creating a new story, the sticker tool…

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As more social media sites add in Stories, they present a great opportunity for engagement

Facebook, Instagram, Snapchat, YouTube, LinkedIn and even Slack all have a version of Stories. Whilst Instagram’s version may be the most succesful and well known, they all offer a fantastic route for engagement with users. Replies and reactions to stories on Instagram go to the brand’s DMs, providing a direct line of communication, offering a…

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Sharing Instagram Reels and IGTV content to your feed can increase active engagement | DMX Marketing Experts

Sharing Instagram Reels and IGTV content to your feed can increase active engagement

Getting more organic exposure and engagement on social media is key, Instagram is no exception. With the platform shifting to have more of a focus on video content, Reels and IGTV are a great place to connect with audiences. Whilst Instagram Reels and IGTV may have their own designated spaces, you can still boost their…

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Authenticity is vital to connect with consumers on social media in 2021 | DMX Marketing Experts

Authenticity is vital to connect with consumers on social media in 2021

Statistics from the Sprout Social Index shows that 61% of consumers want to see engagement with the audience, with another 45% looking for transparency in a brand’s social media presence. This shows that consumers are looking for authenticity in the content they wish to see. They want to be able to trust the brands they…

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