You may have heard of online shopping or ecommerce, but what is social commerce? Put simply, it is buying and selling services or products directly on a social platform, such as Facebook or Instagram, connecting your store to millions of users. The emphasis of social commerce is that the customer never has to leave the…
For those not in the know, ‘Impressions’ and ‘Reach’ may seem like random words being thrown around, however knowing what they mean is important for getting the best out of Instagram. Put into the simplest terms, Reach is the total number of people who see your content, whilst Impressions is the number of times your…
YouTube has added video chapter previews and auto-translate captions to its search functions, allowing videos to reach a wider audience. The new timestamp previews will allow viewers to hover over particular sections of content to let them know what they are about to watch, or skip to the bits viewers want to see. The new…
Getting interactions and engagement from users is a major goal in any social media presence and interactive experiences are an amazing way to get people directly involved. Whilst this may sound like it may take a lot of work, this can be achieved with Instagram’s stories function. When creating a new story, the sticker tool…
Facebook, Instagram, Snapchat, YouTube, LinkedIn and even Slack all have a version of Stories. Whilst Instagram’s version may be the most succesful and well known, they all offer a fantastic route for engagement with users. Replies and reactions to stories on Instagram go to the brand’s DMs, providing a direct line of communication, offering a…
Getting more organic exposure and engagement on social media is key, Instagram is no exception. With the platform shifting to have more of a focus on video content, Reels and IGTV are a great place to connect with audiences. Whilst Instagram Reels and IGTV may have their own designated spaces, you can still boost their…
