Instagram has never been slow when it comes to adding new features, with the app currently holding photo posts, short video clips, Stories, Reels, IGTV, Instagram Live video streams, Guides and products on the Instagram shop. Experimenting with different formats available can help maximize your impact, and with the ones you start to use consistently,…
The big trend setter at the moment, short-form video continues to dominate. Whilst the length of video depends on the platform, such as 60 seconds for Tik Tok, 2:20 minutes for Twitter and just 30 seconds for Instagram Reels, they all present innovative ways to present your brand and its content. Known for its entertainment…
Short-form video has seen a massive increase in popularity with the rise of Tik Tok. This has led to several social media companies looking to catch up, with Instagram one of them, as the head of the company, Adam Mosseri, announcing further expansion into video. Instagram already has it’s own version of Tik Tok, named…
Short-form video app Tik Tok has announced it will bring in an option for users to create videos of up to 3 minutes, from the original format of 1 minute at maximum. It has said that this will be introduced in the next few weeks. The hugely popular app has seen massive success, with it’s…
People enjoy hearing a good story and using narrative stories in your marketing helps your audience better understand the services and products your provide, as they can see themselves in the story, such as a look at a customer’s journey with a service you offer. For example, a narrative looking at how a course you…
Navigating through Instagram’s complex algorithm to make sure your posts connect with as many people as possible can be tough, though certain tactics can help make this easier, such as enabling branded content tags in settings. This allows business to tag you in their Instagram ads and sponsored posts. Designed for sponsorships and partnerships, it…
