When it comes to Instagram posts, changing format can help your reach | DMX Marketing Experts

When it comes to Instagram posts, changing format can help your reach

Instagram has never been slow when it comes to adding new features, with the app currently holding photo posts, short video clips, Stories, Reels, IGTV, Instagram Live video streams, Guides and products on the Instagram shop. Experimenting with different formats available can help maximize your impact, and with the ones you start to use consistently,…

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Short-form content allows you to showcase your content, and is an opportunity that shouldn't be passed on | DMX Marketing Experts

Short-form content allows you to showcase your content, and is an opportunity that shouldn’t be passed on

The big trend setter at the moment, short-form video continues to dominate. Whilst the length of video depends on the platform, such as 60 seconds for Tik Tok, 2:20 minutes for Twitter and just 30 seconds for Instagram Reels, they all present innovative ways to present your brand and its content. Known for its entertainment…

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Storytelling is an important skill to have to engage and strongly connect with your audience | DMX Marketing Experts

Storytelling is an important skill to have to engage and strongly connect with your audience

People enjoy hearing a good story and using narrative stories in your marketing helps your audience better understand the services and products your provide, as they can see themselves in the story, such as a look at a customer’s journey with a service you offer. For example, a narrative looking at how a course you…

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Branded content tags can help connect your brand and increase your organic reach | DMX Marketing Experts

Branded content tags can help connect your brand and increase your organic reach

Navigating through Instagram’s complex algorithm to make sure your posts connect with as many people as possible can be tough, though certain tactics can help make this easier, such as enabling branded content tags in settings. This allows business to tag you in their Instagram ads and sponsored posts. Designed for sponsorships and partnerships, it…

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