- Social Commerce has rapidly risen in the last 12 months, with more and more consumers turning to its convenience. This in turn has led to more brands moving to social media platforms to sell their products and services.
- With this rise, social media platforms have been quick to provide companies with easier ways to shop. Recent data from Sprout Social and Lucid shows that Facebook is by far the most popular choice for consumers.
- Indicated by 75% of answers when asked “which social media platforms are you likely to buy from”, Facebook is definitely seen by most as the first place to look. Instagram and YouTube were the next closest, with 41% and 40% respectively.
Source : https://sproutsocial.com/insights/consumer-behavior-social-commerce/