Limited-time content such as Instagram Stories gives your content a sense of exclusivity for your audience

Instagram Stories is no new phenomenon, but it still holds one of the best ways to engage and connect with your audience. The temporary 24-hour content form can allow you to be more creative and unique, exclusively to your audience. Either in static photo or video form, the limited time frame provides a scarcity and…

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Authenticity in social media marketing is vital to connect with your audience | DMX Marketing Experts

Authenticity in social media marketing is vital to connect with your audience

Most consumers wont simply trust a brand with out a great deal of trust. Authenticity is a fantastic way to bridge this gap and present the human side of your company through social media. As noted by Hubspot, authenticity in 2021 will be especially vital, with the effects of the global pandemic and numerous major…

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Google brings in new ecommerce integrations for showcasing products and local ad campaigns | DMX Marketing Experts

Google brings in new ecommerce integrations for showcasing products and local ad campaigns

Google has announced new shopping integrations with several ecommerce platforms to enable businesses to show their products for free with Google. This is alongside new buying options for customers when discovering brands. Once a found, Google now shows a summary list of each purchasing option offered by the seller. Google had also announced new ad…

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Infographics on social media can engage and inform your audience in a short, quick format | DMX Marketing Experts

Infographics on social media can engage and inform your audience in a short, quick format

Shorter form content, often dubbed ‘snackable’ content, can connect well with audiences as they get across their message quickly, a valued factor in the world of social media. Infographics provide not only short-form content to the audience, but can also convey a large amount information in a relatively small space. They provide meaningful content but…

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Tik Tok and Instagram Reels prove the value of short form, 'snackable' content | DMX Marketing Experts

Tik Tok and Instagram Reels prove the value of short form, ‘snackable’ content

Short-form content has seen great success in 2020 and into 2021, with Instagram Reels and Tik Tok seeing massive popularity. The latter became the most popular app downloaded last year, with 1.1 billion active users. With social media, holding a users attention for long periods of time is much harder then with shorter, ‘snackable’ content.…

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Emphasising utility and useful content can help your brand better engage on social media | DMX Marketing Experts

Emphasising utility and useful content can help your brand better engage on social media

Data from Content Marketing Institute shows that the two main reasons for using interactive content among marketers are engagement and educating the audience. Utility and engagement work well together and it is a smart move to emphasise the utility of your brand. Content that educates and informs users helps show your company as a reliable…

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