- Short-form video has taken the social media world by storm and as brands move to use it in their content, remember that often organic content works better when less stylised and polished.
- Whilst planned, stylish posts have their place and can work extremely well, less structured video content has shown to resonate extremely well with audiences, often due to it lending authenticity to the content.
- This works for social media content outside of just video as well. Look to create content that relies less on polished editing and filters and more on the content itself to boost your organic engagement.
Source : https://sproutsocial.com/insights/organic-social-content/