- Video content is being used more and more to connect with audiences, as its ability to convey large amounts of information in a short space of time can help inform and tell stories with ease.
- Statistics from Think with Google show that 70% of viewers on YouTube watch videos to help with a problem and 54% for satisfying curiosity in something. Providing educational video content that helps inform your audience can help not only generate more traffic, but create a connection between company and consumer.
- A 2018 survey by Hubspot found that 54% of consumers wanted to see more video content from a business they support. Once a connection is established, video content that helps educate audiences also helps keep existing customers engaged and interacting with your brand.
Source : https://www.thinkwithgoogle.com/intl/en-ca/marketing-strategies/video/self-directed-learning-youtube/