90% of Tik Tok users use the app daily, with a preference for liking over creating | DMX Marketing Experts

90% of Tik Tok users use the app daily, with a preference for liking over creating

Tik Tok has exploded on to the scene, seeing over 2 billion downloads and its short-form video content connecting well with audiences. But whilst three-quarters if all apps are opened once and then abandoned, Tik Tok is holding the exact opposite. In fact, the app sees 90% of users not only routinely open the app,…

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The value of authenticity in your content can help build a loyal support with your customers | DMX Marketing Experts

The value of authenticity in your content can help build a loyal support with your customers

Being authentic in the content you put out is key to connecting with your audience. Automated responses hold nothing on a 1 on 1 conversation. You have to have weight behind your words, to believe in what you say. It is about being true to your brand and not just simply saying what you think…

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Social Media: Measuring The ROI

Social Media: Measuring The ROI

All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI). It is surprising to me to still hear businesses comment that social media is optional and not measurable. This is definitely a risk that businesses can’t afford to take now that social media…

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