- Tik Tok has exploded on to the scene, seeing over 2 billion downloads and its short-form video content connecting well with audiences. But whilst three-quarters if all apps are opened once and then abandoned, Tik Tok is holding the exact opposite.
- In fact, the app sees 90% of users not only routinely open the app, but doing so multiple times in one day. This shows an extremely active user base, one which brands have begun to pay attention to.
- Tik Tok users have also been in seen in studies to have a preference to watching content then creating with 68% of users watching over peoples content to 55% uploading their own videos.
Source : https://blog.iconosquare.com/50-important-tiktok-statistics-for-2021/