- Creating and sharing content that is relevant and appealing to the interests of the specific audience should be a main focus in 2021, according to HubSpot’s State of Marketing 2021 report.
- Studying your audiences needs, interests and likes will allow you to accurately share content with them that appeals and speaks to them, better connecting with them. This in turn will build brand loyalty.
- Looking at the user behaviour on your website is a good indicator, letting you see which pages users often linger on. This allows you to direct them to those pages next time they arrive on your site.
Source : https://blog.hubspot.com/marketing/state-of-content-marketing-infographic