Apr282021
As consumers look for more video content, brands need to adapt | DMX Marketing Experts

As consumers look for more video content, brands need to adapt

Blog, Digital Marketing, Online Advertising, Online marketing, Social Media, Social Media Advertising, Social Media Marketing, Video Content

Data from the Sprout Social Index shows that marketers see video as the most valuable form of content in 2021, with 54% of those surveyed. However, many brands and companies are hesitant to dive into video content, staying with solely with images. Currently, only 14% of Facebook, 11% of Instagram and 5% of Twitter posts…

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Apr282021
More people are looking to social media when researching products | DMX Marketing Experts

More people are looking to social media when researching products

Blog, Digital Marketing, Online shopping, Social Media, Social Media Advertising, Social Media Marketing

In 2020, 42% of people turned to social media to research products, with younger generations conducting more research on social media platforms than on search engines. Research by HubSpot found that Facebook is the favoured choice, with 51% of respondents using it for product research. YouTube held 30% and Instagram and Pinterest both held 6%.…

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