- Being authentic in the content you put out is key to connecting with your audience. Automated responses hold nothing on a 1 on 1 conversation. You have to have weight behind your words, to believe in what you say. It is about being true to your brand and not just simply saying what you think your audience wants to hear.
- Statistics by Sprout Social found that 64% of people want brands to connect with them, with 91% believing in the power of social media to connect people. With these, using your social media content to create authentic connections with your audience is a prime opportunity.
- Making your content authentic allows for you to establish this connection with your audience and present your brand, on social media and beyond, as a very open and human company, not just another behind automated responses.
Source : https://sproutsocial.com/insights/transform-your-audience-into-brand-evangelists/