- In 2020, 42% of people turned to social media to research products, with younger generations conducting more research on social media platforms than on search engines.
- Research by HubSpot found that Facebook is the favoured choice, with 51% of respondents using it for product research. YouTube held 30% and Instagram and Pinterest both held 6%.
- As more businesses turn to social media not just for advertising, but for providing new ways for customers to shop, social media is quickly becoming a major channel in which consumers learn about products.
Source : https://blog.hubspot.com/marketing/social-media-product-research