Statistics from the Sprout Social Index found that learning about new products and services is why 57% of consumers follow brands on social media, with another 47% doing so to learn about company news. Once following, 91% will visit the brand’s website, 89% will buy from that brand and 85% will recommend a product or…
While it may have begun as a photo-based app, Instagram has branched out and now provides a range of different formats for you to engage with users. Using a range of them, instead of limiting to just one can help not only reach more users, but better engage too. Video is the major format in…
Google has announced that by July 2022, advertisers will no longer be able to create Expanded Text Ads (ETAs) or edit existing ones in Google Ads. Existing ads will still be able to provide reports, as well as being paused, resumed or removed. This is the latest move from Google as it looks to use…
Video content has surged in popularity and in 2021, using short ‘snackable’ content on platforms like Tik Tok and Instagram Reels has become a fantastic tactic for engagement. However, other forms of video content can also be highly effective. Live video for example can be a great choice, with a Q&A explaining a product or…
Twitter may be smaller then likes of Facebook and Instagram, but it still holds massive popularity, with nearly half of all marketers citing the platform as their go-to for engaging with customers. So it is important to know when the best time to post is. Research by Sprout Social found that 10am to midday (Eastern…
For a social media platform that relies on visuals, it may seem strange to be talking about captions, but when well-written they can make a significant impact on your Instagram results. The captions purpose is to tell the rest of the story that was started by the image. Focus on what you are telling such…
