- Short-form video content is immensely popular, with a 2020 study reporting that people are twice as likely to share videos compared to any other content form. It has also shown how influential it is, with 84% of people convinced to buy a new product due to a video by a brand.
- As such, short-form videos are a great way to connect to your audience. However, the right content is needed to have users engage, be it on Tik Tok, Instagram Reels or YouTube Shorts.
- Behind-the-brand videos help create a connection with audiences, by presenting the human side to the company. Glimpses behind the curtain that are also informative, teaching about a product or service for example, are a great way to achieve this.