- While it may have begun as a photo-based app, Instagram has branched out and now provides a range of different formats for you to engage with users. Using a range of them, instead of limiting to just one can help not only reach more users, but better engage too.
- Video is the major format in 2021, with Instagram trying to encourage more video format. Through feed, Reels or IGTV, each can help showcase your business, products or team in action. Reels, with it’s short form content style, is a great choice for engaging audiences.
- Other content types also provide ways to connect with your audience. Stories are great for ‘in the moment’ content as well as interacting with user generated content.
Source : https://www.socialmediaexaminer.com/how-to-create-instagram-content-plan-for-business/