- When it comes to your social media presence, positive interactions with users can have a major impact, fully swaying them to your brand.
- Sprout Social’s Future of Social Media report found that 78% of consumers are more willing to buy from a brand if they have a positive experience with them on social media. 77% would choose a brand over a competitor as well.
- Many consumers on social media are looking for genuine interactions with companies. Providing this can establish the human side of your brand, and make your company one that consumers want to engage and buy from.
Source : https://sproutsocial.com/insights/data/harris-insights-report/?amp