- As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, ‘snackable’ content and well worth considering.
- Whilst Tik Tok saw a staggering growth in its user base in the last 2 years, Shorts has started instantly with YouTube’s 2 billion monthly users. Look to creating content relevant to your desired audience, such as tutorials or educational videos, to engage these audiences.
- YouTube Shorts other big advantage over Tik Tok is that the latter has a younger user base. If your content is not as targeted to Gen Z, YouTube holds a wider audience demographic and so can help you better engage your desired audience.
Source : https://blog.hubspot.com/marketing/youtube-shorts