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Dec202021
To build trust with your Instagram audience in 2022, video needs to be your main focus | DMX Marketing Experts

To build trust with your Instagram audience in 2022, video needs to be your main focus

Blog, Digital Marketing, Instagram Marketing, Instagram StoriesDecember 20, 2021

With the recent shake-up to videos on the app, Instagram has certainly shifted from the photo platform it once was. Video is now the main way to not only get your content out there, but also to build trust with your audience. For example, as Reels grows in popularity, short form video can help provide…

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Dec172021
Two-way engagement on social media is what consumers want to see | DMX Marketing Experts

Two-way engagement on social media is what consumers want to see

Blog, Digital MarketingDecember 17, 2021

The company-customer relationship has changed in many ways thanks to social media. One of the biggest is how the two interact. Brands are no longer remote, faceless entities and socal media is the first stop for consumers to engage. Customers now look to brands to interact with them on social media platforms, not simply to…

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Dec152021
YouTube to bring in automatic location links for businesses in videos | DMX Marketing Experts

YouTube to bring in automatic location links for businesses in videos

Blog, Digital MarketingDecember 15, 2021

YouTube is set to launch a new link format that will allow for mobile app users to get links to businesses mentioned in food and drink videos. Before this, to link to a location mentioned in a video required manually adding a text link. With this update, it will be automatically added into videos, helping…

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Dec142021
Instagram changes up in-feed videos as they merge with IGTV | DMX Marketing Experts

Instagram changes up in-feed videos as they merge with IGTV

Blog, Instagram Marketing, Instagram StoriesDecember 14, 2021

IGTV has been rebranded as Instagram Video, moving all the app’s video formats (outside of Reels) into one place, as the social media platform looks to emphasize video content. The big change is that all in-feed videos will now have the option to go up to 60 minutes in length, with all videos being under…

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Dec132021
Social media still leads the way for B2C marketers | DMX Marketing Experts

Social media still leads the way for B2C marketers

Blog, Digital Marketing, Email MarketingDecember 13, 2021

Knowing which marketing channels to leverage is vital, as to make sure that your content reaches your target audience. New statistics show that social media leads as the preferred choice. A new survey by HubSpot Blog has found that social media is the main go-to channel for B2B marketers, being chosen by 45% of those…

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Dec102021
Remember it's not just about what you post, but also how often | DMX Marketing Experts

Remember it’s not just about what you post, but also how often

Blog, Digital Marketing, Instagram MarketingDecember 10, 2021

Making sure to get the most out of your social media is important, and a key part of this is knowing how often you should post each week on social media, or how much each day. The number ultimately depends on the social media platform in question. With Instagram, you ideally need to post 3-7…

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