Starting in 2020, Facebook Shops, like many other social commerce platforms, saw large amounts of users turn to both sell and buy from in 2020 and 2021. Big and small businesses alike have turned to it, with over 250 million active stores worldwide by June of last year. As more brands look to get online,…
The caption for a post is important on any social media platform, especially on Instagram. However, you want to make sure you get the information across without creating a wordy post. Whilst Instagram has a maximum limit of 2200 characters, roughly 350 to 550 words, you want to aim below this level. Whilst not every…
Search engine optimization, or SEO, is one of the most important aspects of any business online. With ranking as high as possible crucial for success, it is important to keep an eye on new trends that will create a major impact on SEO.
Social media is a great place for brands to connect with customers and help get the word out about new updates and product releases. It has also rapidly become one of the first stops consumers will go to when researching about a brand. Statistics from Hootsuite’s 2022 trend report found that 53.2% of 16-24 year…
User-generated content can have a major impact on convincing people to shop with a certain brand. The Stackla Report shows that it is shown to be more impactful then influencer content. According to the report, user-generated content is 8.7 times more impactful then that of content created by influencers, and 6.6 times more impactful than…
Through features and apps like Instagram Reels and Tik Tok, filming videos vertically has quickly become relevant. The popular, ‘snackable’ content of short-form video is designed for vertical filming and this is something you need to keep in mind with your content. Simply transferring horizontally filmed videos over can lead to your viewer having to…
