- Like with almost any social media platform, your bio can often be the next thing a user sees after watching one of your videos, or seeing one of your comments. Because of this, you need your bio to be properly set up, so as to help users get to know you and your brand.
- Your display name is what shows up in searches so you want to make sure this includes either the name of your company or your own name. Your username is what shows up when you comment and the same from before applies here.
- Your bio itself is limited to 80 characters. You want to explain who you are and add in a link with a call to action, be it for a product, service or your company in general.
Source : https://www.socialmediaexaminer.com/how-to-create-a-tiktok-video-that-connects/