Instagram has never been slow when it comes to adding new features, with the app currently holding photo posts, short video clips, Stories, Reels, IGTV, Instagram Live video streams, Guides and products on the Instagram shop. Experimenting with different formats available can help maximize your impact, and with the ones you start to use consistently,…
The big trend setter at the moment, short-form video continues to dominate. Whilst the length of video depends on the platform, such as 60 seconds for Tik Tok, 2:20 minutes for Twitter and just 30 seconds for Instagram Reels, they all present innovative ways to present your brand and its content. Known for its entertainment…
An interesting news story recently emerged from Plymouth, England. Facebook users found their posts and comments removed, members were banned from groups and accusations of bullying were thrown out by the social media giant, all for seemingly talking about their city. How did this happen? It turns out that each person affected had at some point talked…
Social media has long been in the spotlight; however, over the last few years, the giants have been under fire for numerous reasons. Pick your platform — Facebook, Instagram, Twitter, TikTok. They’ve all been embroiled in problems and scandals, with public and political outrage often the result. Yet many of us still flock to them…
Short-form video has seen a massive increase in popularity with the rise of Tik Tok. This has led to several social media companies looking to catch up, with Instagram one of them, as the head of the company, Adam Mosseri, announcing further expansion into video. Instagram already has it’s own version of Tik Tok, named…
Short-form video app Tik Tok has announced it will bring in an option for users to create videos of up to 3 minutes, from the original format of 1 minute at maximum. It has said that this will be introduced in the next few weeks. The hugely popular app has seen massive success, with it’s…
People enjoy hearing a good story and using narrative stories in your marketing helps your audience better understand the services and products your provide, as they can see themselves in the story, such as a look at a customer’s journey with a service you offer. For example, a narrative looking at how a course you…
Navigating through Instagram’s complex algorithm to make sure your posts connect with as many people as possible can be tough, though certain tactics can help make this easier, such as enabling branded content tags in settings. This allows business to tag you in their Instagram ads and sponsored posts. Designed for sponsorships and partnerships, it…
Instagram Reels is to start including ads, Facebook has announced, having tested them for users in Australia, Brazil, India and Germany. They will now be rolled out globally, with the ads vertically oriented and at a maximum of 30 seconds long. Prior to this, the company had seen to be focused on growing its platform…
Instagram Reels, the platforms answer to the phenomenal success of Tik Tok, are short videos, often dubbed ‘snackable’, which you can add background audio or effects. Much like with Tik Tok, Reels should be taken note of, as more users take to it. Reels has a Remix feature, similar to Tik Tok’s Duets, which allows…
Increasing your organic reach is important and one of the easiest ways to accomplish this is to give other users on the platforms reason to share your posts or post about your brand. There is a variety of ways that you can encourage people to share or post about your such as mentioning people in…
Canada’s ecommerce market has seen massive growth in the last year, reaching 75%, making it the second-fastest-growing ecommerce in the world after Argentina. The total share of retail ecommerce sales went from 6.9% in 2019 to 12.7% last year, with it expected to increase to 13.4% in 2021 and rise to 17.2% by 2025. The…
Content marketing is a great way to connect with your audience and establish yourself as a trusted thought leader in your industry. A solid content marketing plan will help build your business’s reputation and credibility. However, a poorly conceived content strategy that doesn’t deliver authentic value to your target audience can come across as nothing…
As short-form content becomes more popular, with apps such as Tik Tok and Instagram Reels, it may seem like long-form content is no longer useful. However, the exact opposite is true. Longer content can serve different purposes then short form, giving far more detailed information to the reader, allowing for more context and value in…
Instagram’s algorithm, like any other social media platform, is complex and finding out what works best is key to connecting with users. For business on the platform there is a range of methods to increase your organic reach, with one of the most important being to make sure your posts are accessible. Embracing accessibility can…
