Tik Tok

Harness your Tik Tok content to inspire your audience

It has been well noted the entertainment draw of Tik Tok, with 60% of its users looking for funny or entertaining videos. However, your content can also inspire your audience. A study by MRC Data and Flamingo, which was commissioned by Tik Tok, found that 43% of users feel inspired to try something new to…

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Vertical video Make sure your content is filmed or edited to fit the platform

Vertical video: Make sure your content is filmed or edited to fit the platform

Through features and apps like Instagram Reels and Tik Tok, filming videos vertically has quickly become relevant. The popular, ‘snackable’ content of short-form video is designed for vertical filming and this is something you need to keep in mind with your content. Simply transferring horizontally filmed videos over can lead to your viewer having to…

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With your Tik Tok content remember that you need an effective caption

With your Tik Tok content, remember that you need an effective caption

Tik Tok has rapidly become a popular choice for many people and businesses have been quick to create a presence on the short-form video app. If you currently use it or are thinking of doing so, keep in mind the importance of the caption. Whilst hashtags are important, Tik Tok’s algorithm looks through your caption…

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Short-form video thrives on humour and entertainment make sure to leverage it

Short-form video thrives on humour and entertainment, make sure to leverage it

As both users and businesses alike move towards short-form video content, such as with Tik Tok and Instagram Reels, it’s is important that the videos you create can connect and engage your audience. The upsurge in short video popularity has shown that many consumers are often looking for entertainment from the brands they follow, with…

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Tik Tok shown in study to be consumers favourite platform for ads in 2021 | DMX Marketing Experts

Tik Tok shown in study to be consumers favourite platform for ads in 2021

A recent study by Kantar has found that Tik Tok is seen by consumers as the platform with the most ‘fun and entertaining’ ads, with the interactivity being noted. The survey saw it favoured over Twitter, Google, Instagram and Amazon. The short-form video app has quickly become a favoured platform for marketers, as 80% of…

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Short-form video is the place to organically promote your new products | DMX Marketing Experts

Short-form video is the place to organically promote your new products

Tik Tok, YouTube Shorts and Instagram Reels present the perfect opportunity to not only engage directly with your audience, but as a space to organically promote new products. Short-form video content lasts between 15 seconds to 1 minute (depending on the platform) and is a great way to showcase new products or services, building interest…

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