CTV News Channel: ‘Not a surprise’ – Expert Opinion by Lisa Monenegro
Watch Video – https://www.ctvnews.ca/video?clipId=1448373&playlistId=1.4028878&binId=1.810401&playlistPageNum=1&binPageNum=1
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Canada’s social media outreach to asylum seekers may not be as ‘aggressive’ as it seems
Canada’s federal government could be doing a better job reaching out to people who are thinking of crossing the Canada-U.S. border irregularly and claiming asylum, experts suggest, and it could start by actually paying for ads on social media. The ad buys that have been made in connection with the border crossings have been limited to…
Social Media: Measuring The ROI
All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI). It is surprising to me to still hear businesses comment that social media is optional and not measurable. This is definitely a risk that businesses can’t afford to take now that social media has…
Have You Considered Gmail Ads?
When you take a second to think about it, it’s not all that surprising that Google has revamped Gmail Ads. I mean their tagline of Google reaches 1 billion users globally is enticing, but what are Google really offering here? <h1>What Are Gmail Ads?</h1> If you’re looking to grow your business then being part of…
Facebook accused of using ‘sentiment analysis’ to target kids feeling ‘stressed’ or ‘anxious’
Facebook has been accused of tracking users’ emotions to share with advertisers, according to an internal document that was leaked to The Australian newspaper on Monday. The social media giant allegedly used “sentiment analysis” to enable curated advertising practices addressing kids as young as 14 when they’re feeling “stressed,” “defeated,” “anxious,” “overwhelmed,” “nervous,” “stupid,” “silly,”…
When Canadian companies unwittingly advertise on Breitbart
Borrowell CEO Andrew Graham was in for a shock when some customer feedback recently reached his desk. Unbeknownst to Graham, the Toronto-based loan company’s digital ads were running on the website of Breitbart News Network. That’s the far-right outlet formerly run by Stephen Bannon, the notorious White House adviser who’s been described as a white…
This week in small business: Become a master of DIY market research
I was really pleased to find some good guidance on market research to share with you this week. It’s a topic that doesn’t get much attention, but one that can make or break a startup or any plans for expansion. Marketing and sales Need a DIY guide to market research? In his SurveyGizmo article, Chris…
Keywords Or Topics: When It Comes To SEO, Which Is Best For Blogging?
If you’ve been in the SEO world for any amount of time, you’ve probably heard all of these statements at some point: SEO is dead. SEO is alive and well. All of your blog posts must come from keywords. You should stop wasting time with keywords. SEO gurus have been saying things that contradict each other…
Social Media E-commerce
Since the beginning of e-commerce, social media has had its participation in one way or another. The difference between then and now is the degree of integration of different social media apps with e-commerce sites. Shopping behaviors have shifted: younger consumers are now more influenced by social media than by their older peers, and more…
Link Building Content
What is link building content? Most people think getting link building results starts with doing outreach and analysis. Once you’ve obtained the best possible links and add them to your content, you stop doing outreach and therefore you don’t get any more links. If you this is the process you follow, you might be missing…
Pinterest? Instagram? What is the Best Image based Social Media platform?
Pinterest? Instagram? What is the Best Image based Social Media platform? There has been buzz around both of these platforms for a while. Even if your business doesn’t happen to offer an inherently visual product or service, you’re suddenly required to decide whether to place your marketing efforts in Pinterest or Instagram. There are a…
eBooks For Hungry Readers
The digital age has brought us many technological advancements and it was only a matter of time before it took hold of books. With a society driven by the desire for accessibility and valuable content, eBooks are perhaps the clearest example of the positive side of technology. eReaders are by no means a new idea…
Influencer Marketing Trends and Value
Influencer marketing is on the rise today but there’s a lot of noise out there in the online marketing world, and in 2017 it will only continue to increase. More and increasingly varied advertisements from all the major social media channels will continue to bombard your potential customers. So what is the savvy marketer to…
AMP Pages: The Importance for SEO
The best thing about browsing on your mobile phone is to have to wait for about ten to thirty seconds for a page to load completely, am I right? Well, I didn’t think so either. Thankfully today we have AMP pages to speed up the process! Our lives in the era of information have turned…
Google Ads: Is It A Good Fit for Your Business
Google started out as a research project, and now it’s one of the biggest tech companies in the world, with Google Ads being the most recognized ad platform. It has profited from their authority and largely helped shape the way things are found online in the era of information. Over 3.5 billion searches are made…