Yesterday, May 6, 2026, the social media world woke up to a digital earthquake. From the sprawling feeds of global influencers to the local pages of Oakville businesses, follower counts didn’t just dip—they plummeted. At DMX Marketing, we saw it firsthand: our own accounts were not immune, with my personal profile seeing a correction of…
After discussing the privacy pitfalls of viral trends and the hidden dangers of data mining, you might be wondering: Is anything safe to post anymore? The answer is yes! You don’t have to go completely “dark” to protect yourself. The key is shifting your strategy from personal disclosure to value-based sharing. By focusing on topics…
In our last post, we dove into the specific privacy risks of the “2016 throwback” trend. But that’s just one example of a much larger phenomenon. From the “Ice Bucket Challenge” to the latest TikTok dance or AI portrait generator, viral trends are the heartbeat of social media. They make us feel connected, entertained, and…
While Instagram users can still search for hashtags to find relevant content, the platform recently removed the ability to follow hashtags, so users no longer see posts that include hashtags they have followed directly in their feed. Instagram’s move has shifted content discovery and led to a potential decline in reach for branded accounts that relied on…
Social media has become an indispensable tool for brands launching new products. With its vast reach and diverse audience, it offers a powerful platform to generate excitement, build anticipation, and drive sales. However, a successful social media product launch requires careful planning and execution. Many brands stumble by making avoidable mistakes that can hinder their…
