While video content is not a new concept, it’s popularity and effectiveness have skyrocketed in the last few years, especially over the course of the last 12 months. With so many consumers watching video content, it can be a great way to connect them to brands and products. 93% of businesses gain new customers as…
Mobile usage per day has been recorded at 4 hours and 10 minutes, with similar data from GWI showing that the average person spends longer each day using the internet on their phone (3 hours, 39 minutes) then watching television (3 hours, 24 minutes). As more people use their mobile devices for news, entertainment and…
A recent survey by Angus Reid, commissioned by EMERGE Commerce, shows that online shopping habits picked up due to the effects of the pandemic will last far longer then the health crisis. 51% of those surveyed in Ontario said they would return to shopping in person once the pandemic ended, but only 8% had remained…
Canada saw year-on-year growth for online sales reach between 175% to 625% between March and May of last year. The surge of ecommerce has seen many turn to online to offer new ways to connect audiences with their stores. Canadian consumers have been shown to have a willingness to adopt alternative and new payment methods,…
Google is set to release a number of new updates to Google Maps and Google My Business (GMB) which include new features for pickup and delivery options for online stores. Businesses will be able to show delivery fees, providers, order minimums and pickup and delivery options, further highlighting the importance of having an up-to-date online…
Research conducted by Maru/Matchbox for the Canadian Federation of Independent Business (CFIB) shows that half (48%) of small businesses plan to continue selling online after the pandemic has ended, with only 2% saying they will shut down operations once social distancing ends. The online prescense stores had was seen by 51% to be a essential…
