- YouTube videos show up in 70% of the top Google search results, and YouTube itself is the worlds second biggest search engine. Often Google will show a brands YouTube video before even their websites.
- Many people turn to both sites to search for the answers to questions, so you want your videos to be up there. That means the content needs to be optimised, such as keywords and tags.
- Titles and descriptions, using keywords, appropriate tags and categories, as well as engagement are all major factors in YouTube’s search result rankings.
Source : https://sproutsocial.com/insights/how-to-promote-your-youtube-channel/