A potential sign of the changing landscape of digital content creation, Tik Tok is set to be the major sponsor for VidCon 2021, taking over from YouTube who was the previous main sponsor since 2013. This points to a shift in the video app landscape, not just in content creation but in marketing and popularity…
Making sure to personalise communication to customers is a must, with statistics showing 52% of online customers are likely to shop at a different site if the company fails to personalise their messaging to them. For brands that do personalise, customers are much more likely to trust, with 57% being willing overlook any safety concerns…
YouTube videos show up in 70% of the top Google search results, and YouTube itself is the worlds second biggest search engine. Often Google will show a brands YouTube video before even their websites. Many people turn to both sites to search for the answers to questions, so you want your videos to be up…
Retail ecommerce sales of physical goods in Canada accounted for US$29 billion in 2020 and is expected to push past $32 billion in 2021, with the forecast for 2025 is that the figure will go past $40 billion. The statistics by Statista also show that retail ecommerce sales growth climbed 18% in 2020, a rise…
Content for YouTube needs to be focused and able to position your company as a trusted source of information to not only do well, but to meet your audiences expectations of your channel. Similar to a Facebook, Twitter or Instagram account, your brands YouTube channel needs to illustrate that you can a go to place…
Google has unveiled the latest updates that are coming to the Google Analytics platform, such as privacy-safe customer insights and making the system easier to use and more intuitive. The new “privacy-safe solutions” are designed to allow advertisers to still optimise performance when conversion data is not available. Modelled data and observed data will be…
