- You may have heard of online shopping or ecommerce, but what is social commerce? Put simply, it is buying and selling services or products directly on a social platform, such as Facebook or Instagram, connecting your store to millions of users.
- The emphasis of social commerce is that the customer never has to leave the app. Most of the major social media platforms have all created social commerce tools, so brands can create new digital storefronts.
- One of the biggest hurdles facing online stores is cart abandonment rate, which is more common on mobile devices. Social commerce helps streamline the checkout process, helping reduce the drop-off points that lead to transactions being abandoned.
Source : https://sproutsocial.com/insights/social-commerce