- For those not in the know, ‘Impressions’ and ‘Reach’ may seem like random words being thrown around, however knowing what they mean is important for getting the best out of Instagram.
- Put into the simplest terms, Reach is the total number of people who see your content, whilst Impressions is the number of times your content is displayed, regardless of it was clicked or not.
- The easiest way to understand it is to think of Reach as the number of unique people who have seen your content. Meanwhile, one person can have multiple impressions on one post.
Source : https://sproutsocial.com/insights/reach-vs-impressions/