Millions in ad spend will be invisible to advertisers as Google changes search term report

  Google has begun to notify advertisers that they will stop showing search queries that triggered their adverts where there is not “significant” data The search engine giant has not said what defines “significant” for them and has left many advertisers both confused and angry with the little communication around this announcement Digital agency Seer…

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Ecommerce boom fuels job growth as Amazon look to expand

  Amazon has announced it is to open two new fulfilment centres in Ontario as it seeks to keep up with the demand of ecommerce growth. The centres, located in Ajax and Hamilton, will employ 2,500 people and adds to Amazon’s expansion, which alresdy includes delivery stations in Scarborough, Stoney Creek and Etobicoke. Fueled by…

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Canada faces down Google and Facebook as regulation for social media sites is drafted

  Heritage minister Steven Guilbeault has said that “The Canadian government stands with our Australian partners and denounces any form of threats”, after Google and Facebook have threatened to suspend services in the country This comes after the Australian government proposed new laws that would regulate social media sites and make them pay money to…

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