According to new statistics, more then 33 million Canadians are now online, making the country one of the most online connected nations in the world Equating to 92% of the total population, the number has risen steadily over the last few years, with roughly half a million Canadians connecting to the internet for the…
Tik Tok has announced a partnership with brand safety platform OpenSlate to help make sure that adverts and branded content do not appear near questionable content on the platform This will allow advertisers to select where their adverts run on the app, helping avoid potential concerns of products being displayed next to harmful, controversial…
YouTube has begun work testing a new tagging system to allow creators to tag products displayed in videos, as a potential path to direct shopping options on the platform YouTube has previously released features in attempts to venture into ecommerce. In 2018, it released a merchandise ‘shelf’ for videos featuring product tie-ins or advertising,…
Research by the Business Development Bank of Canada has found that 56% of Canadians are now shopping online more regularly since the beginning of the pandemic The findings, which were looking at the impacts of Covid-19 on businesses, also found that 83% of consumers asked were more willing to pay more for products if…
Amazon has been accused of gate keeping the ecommerce market as it was brought before the U.S. House Antitrust Subcommittee in scrutiny of the companies dominance in the sector The Seattle-based, ecommerce giant holds a massive share of both the U.S. and Canadian markets, averaging around 40% though seen as high as 74% in…
Pinterest has seen 50 million new customers since the beginning of the Covid-19 pandemic as the visual search engine attracts more and more users spending online In the same time period, it saw its number of advertisers increase rapidly as well. Though Pinterest has yet to give an official number on this rise, it…
