Twitter is testing Fleet ads, vertical format full screen adverts, on its platform. Using a 9:16 aspect ratio, each advert will be up to 30 seconds long and have a call-to-action for users to swipe up. Performance metrics will be available, such as impressions and site visits, to total views and quartile reporting. Twitter released…
Ecommerce sales continue to go from strength to strength in Canada as ecommerce retail sales for the first quarter of 2021 rose 87.6% compared to same time last year. Overall, ecommerce retail sales in Canada have made up 6.7% of all total sales in the last 12 months, including click and collect services. This number…
As social media is being used more and more, with 27% surveyed in Sprout Social’s State of Social Media report saying their use of social media had increased significantly, these platforms are being used more for other means then just socialising. One of the major trends to emerge is that more people are using social…
With more then 500 million monthly active users, it is clear to see the popularity of Tik Tok. If you are unfamiliar, it allows users to post looping videos of 15 to 60 seconds, similar to discontinued app, Vine. Finding massive popularity with the younger generations, the platform sees content such as montages, duets (combining…
Instagram Stories is no new phenomenon, but it still holds one of the best ways to engage and connect with your audience. The temporary 24-hour content form can allow you to be more creative and unique, exclusively to your audience. Either in static photo or video form, the limited time frame provides a scarcity and…
Most consumers wont simply trust a brand with out a great deal of trust. Authenticity is a fantastic way to bridge this gap and present the human side of your company through social media. As noted by Hubspot, authenticity in 2021 will be especially vital, with the effects of the global pandemic and numerous major…
