Short-form video app Tik Tok has announced it will bring in an option for users to create videos of up to 3 minutes, from the original format of 1 minute at maximum. It has said that this will be introduced in the next few weeks. The hugely popular app has seen massive success, with it’s…
People enjoy hearing a good story and using narrative stories in your marketing helps your audience better understand the services and products your provide, as they can see themselves in the story, such as a look at a customer’s journey with a service you offer. For example, a narrative looking at how a course you…
Navigating through Instagram’s complex algorithm to make sure your posts connect with as many people as possible can be tough, though certain tactics can help make this easier, such as enabling branded content tags in settings. This allows business to tag you in their Instagram ads and sponsored posts. Designed for sponsorships and partnerships, it…
Instagram Reels is to start including ads, Facebook has announced, having tested them for users in Australia, Brazil, India and Germany. They will now be rolled out globally, with the ads vertically oriented and at a maximum of 30 seconds long. Prior to this, the company had seen to be focused on growing its platform…
Instagram Reels, the platforms answer to the phenomenal success of Tik Tok, are short videos, often dubbed ‘snackable’, which you can add background audio or effects. Much like with Tik Tok, Reels should be taken note of, as more users take to it. Reels has a Remix feature, similar to Tik Tok’s Duets, which allows…
Increasing your organic reach is important and one of the easiest ways to accomplish this is to give other users on the platforms reason to share your posts or post about your brand. There is a variety of ways that you can encourage people to share or post about your such as mentioning people in…
