Shoppable content is any post, video, image or ad that a consumer can click on so they can make a purchase. This allows people to do an entire transaction on a social media platform without ever having to leave. With younger generations looking more towards social media to educate their purchasing decisions, the importance of…
The name of the game in digital marketing today is “community.” Any business that can grow its reputation beyond being known as a mere purveyor of goods or services can also grow brand awareness, customer loyalty and its bottom line. The key is to create an online presence on relevant platforms where users have opportunities…
Marketing is all about getting what you can offer consumers in front of the right people. If you can reach potential customers and clients who may be interested in your product or service with messaging that shows them how it could benefit them, you have a chance at converting those prospects into sales. After capturing…
In the not-so-distant past, content marketing tactics were considered optional pieces of an overarching marketing strategy. Today, however, sharing valuable content with their target market is a must-do for companies in many industries. Whether you and your creative staff produce original content or gather it from third-party sources, providing your customers and prospects with information…
Partnering with another business in a related vertical to collaborate on your marketing efforts is a potentially lucrative strategy that can help you gain new customers. By sharing costs and leveraging insights into the needs, desires and pain points that are relevant to each other’s audience, your outreach to connect with new prospects becomes both…
We’ve all been there before: You fill a digital cart with items you need or want, carried along from one suggested offering to another, until you decide it’s time to make the purchase—only to stumble upon some element of the e-commerce customer journey that stops you in your tracks. What factors lead shoppers to abandon…
Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing and advertising, and this holiday season, the latest and greatest thing is TikTok. While many brands have begun to consider ways to make the most of their presence on the video-sharing platform, it’s still such…
Given the hype around how a strong social media presence is a must-have for businesses hoping to find success these days, one might imagine that simply setting up a company profile on any social platform would be enough to attract consumers and turn them into customers. But the truth is, generating true engagement with online…
When two or more brands partner up in a special collaboration, the results can help them boost awareness of their products or services in new markets and potentially gain new customers. In the upcoming holiday season, brands that combine their marketing efforts can get their offerings in front of more consumers, capture the attention of…
Imagine gaining 15,000 billion media impressions in the space of a month, without doing anything. No advertising campaigns, no marketing. Just suddenly having a surge of online activity without even lifting a finger. Add to this a rise in sales and you have a fantastic deal. Seems almost too good to be true. But for…
Statistics from Wyzowl in their 2021 State of Video Marketing survey found that 96% of consumers have watched an explainer video to learn more about a service or product. 84% also said that they have been convinced to buy services or products from a brand due to their videos. This shows that as the popularity…
As social media continues to become more and more popular, social commerce, selling directly within a social media platform, is set to be a major way brands interact with their audiences and customers. The State of Social Media Investment Report by Sprout Social found that 79% of companies asked saw themselves selling on a social…
Search engine optimization, or SEO, is one of the most important aspects of any business online. Ranking as high as possible is crucial to success, which means carefully following algorithm changes and adapting content and keywords. When Google makes a change, or there is a shift in consumer behavior online, SEO follows. We work extensively…
Social Commerce is purchasing any form of product or service on a social media platform, such as Instagram, Facebook or Twitter. If you go and buy candles entirely from a store within Facebook for example, that’s Social Commerce. It can take a variety of forms, such as the ability to click on a product and…
Ecommerce has seen massive growth around the world in the last 2 years and new forecasts have predicted that in the next 4 years it will grow by US$10.87 trillion. The report, conducted by Report Linker, has forecast that from 2021 through to 2025 the global ecommerce market will grow by over $10 trillion. With…
