As TikTok, Instagram Reels and YouTube Shorts seemingly dominate the social media marketing headlines at the moment, it can be easy to forget about Instagram Stories. Far older than any of the new short-form video trendsetters, Stories may seem like old news. Yet with its steadily evolving suite of tools and features, it remains one…
Social media is where visuals take centre stage, especially on platforms such as Instagram. Because of this, you want to make sure that your imagery and videos are of good quality. It doesn’t matter if it is photos you take yourself, stock images or graphics, you need to make sure that each is done with…
For many consumers, social media has become the first place to engage with brands. This can be for researching products and services or to ask questions. For the latter, your social media needs to be able to keep up. Staistics from Sprout Social show that 49% of people on social media are likely to unfollow…
Every single social media platform out there is changing and remodeling, which includes adding, removing and modifying features. Instagram is no different and to make sure your content is at it’s best, you need to be aware of these changes. Keeping up with new or upcoming features can help you better utilize them for your…
Instagram Stories presents a fantastic way to get content to your audience, literally sitting at the top of their feed. However, you want to make the most out of your stories and this means using the right stickers. With the link sticker set to launch soon, it is important to know that stickers are for…
With all the new modes, features, trends and advancements that come out with social media platforms, it can often lead to forgetting some of the more simple things to do. One of the main ones to always remember is to engage with your customers. Interacting with your audience in comments is public and open for…
As of August 30th, you will no longer be able to swipe up on Instagram Stories. Instead, the social media platform is drafting in a new link sticker, which will send users to an external website. Functioning effectively the same way, the link sticker can drive traffic to your site, your other social media channels…
To reach a target audience with a compelling message, the power of a story cannot be understated. If your brand builds a narrative using Instagram and Facebook stories, it can be a great way to engage with your followers and fans and convince them to click and convert. The Stories feature has seen many evolutions…
Like with almost any social media platform, your bio can often be the next thing a user sees after watching one of your videos, or seeing one of your comments. Because of this, you need your bio to be properly set up, so as to help users get to know you and your brand. Your…
As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, ‘snackable’ content and well worth considering. Whilst Tik Tok saw a staggering growth in its user base in the last 2 years, Shorts has…
Social media has become the go-to location for many people to not only learn about new products and services, but to ultimately decide on purchasing too. 81% of users on Instagram research products and services there, with 80% using Instagram to decide whether or not to buy a product or service, according to a survey…
Instagram Stories is a fantastic way for you to drive sales from your social media presence. From new product releases to exclusive discounts and sales for your audience, Stories allows you to put it right in front of your audience, quite literally at the top of their screen. What is important to remember is to…
From types of clientele to subject matter expertise, practice areas and menus of services, every agency has its particular differentiators that help it stand out in a crowded field and appeal to its target audience. Facing stiff competition to win clients, agency owners need to take note of emerging trends in their industry to ensure…
Showing what happens behind the scenes of your business has become a major draw for audiences on social media, with a Sprout Social study finding that consumers found seeing the main people behind a company made it seem more transparent and genuine. Being able to provide your audience with a exclusive glimpse behind the scenes…
Even if they do not say it out loud, the actions and behaviour of your audience tells you a lot about the content they want to see. With insights from your social media analytics, you can see the forms of content they are most likely to interact with. Knowing what your audience is looking for…
