- Whilst your Instagram Stories content is limited to 24 hours, with Highlights it can be saved to your profile, giving you a place to display your Stories for your audience. With this, you want to get the most out of the feature.
- One of the best ways you can utilize Stories Highlights is to showcase your products. Content displaying your newest collection or demonstrating features, complete with link stickers to your store, is a great way to connect with your audience.
- The Highlights feature can also help show your expertise and knowledge in your field. By saving educational content that your audience wants to see, you can help establish your credibility and trust with your followers.
Source : https://sproutsocial.com/insights/instagram-stories-highlights/