Borrowell CEO Andrew Graham was in for a shock when some customer feedback recently reached his desk. Unbeknownst to Graham, the Toronto-based loan company’s digital ads were running on the website of Breitbart News Network. That’s the far-right outlet formerly run by Stephen Bannon, the notorious White House adviser who’s been described as a white…
I was really pleased to find some good guidance on market research to share with you this week. It’s a topic that doesn’t get much attention, but one that can make or break a startup or any plans for expansion. Marketing and sales Need a DIY guide to market research? In his SurveyGizmo article, Chris…
If you’ve been in the SEO world for any amount of time, you’ve probably heard all of these statements at some point: SEO is dead. SEO is alive and well. All of your blog posts must come from keywords. You should stop wasting time with keywords. SEO gurus have been saying things that contradict each other…
Since the beginning of e-commerce, social media has had its participation in one way or another. The difference between then and now is the degree of integration of different social media apps with e-commerce sites. Shopping behaviors have shifted: younger consumers are now more influenced by social media than by their older peers, and more…
What is link building content? Most people think getting link building results starts with doing outreach and analysis. Once you’ve obtained the best possible links and add them to your content, you stop doing outreach and therefore you don’t get any more links. If you this is the process you follow, you might be missing…
Pinterest? Instagram? What is the Best Image based Social Media platform? There has been buzz around both of these platforms for a while. Even if your business doesn’t happen to offer an inherently visual product or service, you’re suddenly required to decide whether to place your marketing efforts in Pinterest or Instagram. There are a…
The digital age has brought us many technological advancements and it was only a matter of time before it took hold of books. With a society driven by the desire for accessibility and valuable content, eBooks are perhaps the clearest example of the positive side of technology. eReaders are by no means a new idea…
Influencer marketing is on the rise today but there’s a lot of noise out there in the online marketing world, and in 2017 it will only continue to increase. More and increasingly varied advertisements from all the major social media channels will continue to bombard your potential customers. So what is the savvy marketer to…
The best thing about browsing on your mobile phone is to have to wait for about ten to thirty seconds for a page to load completely, am I right? Well, I didn’t think so either. Thankfully today we have AMP pages to speed up the process! Our lives in the era of information have turned…
Google started out as a research project, and now it’s one of the biggest tech companies in the world, with Google Ads being the most recognized ad platform. It has profited from their authority and largely helped shape the way things are found online in the era of information. Over 3.5 billion searches are made…
The timing is perfect. Facebook has launched in Beta it’s version of Facebook Stories. In many ways, it was only a matter of time before Facebook bought around a story-like feature similar to the “My Story” option in Snapchat and Instagram. Such an option allows users to post their own photos and videos and those…
If there’s one certainty in SEO, it’s that it’s always changing. To better understand SEO today it helps to look at where it began and how a whole host of factors now influence its role and function. Some people think SEO is dead? While others still hold it in the highest regard. To shine a…
Mirella Canavan Arbonne Independent Consultant, selected as a finalist for the 2017 Mompreneur® Award of Merit Local Mompreneur from Mississauga, ONT, Mirella Canavan, Arbonne Independent Consultant, District Manager is proud to announce that she has been named a finalist for the 2017 Mompreneur® Award of Merit. The winner will be announced at The 2017 National…
When you think of Snapchat you’re probably not all that surprised that over 40% of the apps accounts are made up of 18-34-year-olds. Most people assume that Snapchat is for the younger demographic but with over half of all new users being over the age of 25, the platform can reach a much wider audience…
Following the birth and success of video through apps like Snapchat and Periscope, we began to see people shift from using traditional videos tools to create their content. While Youtube will always be a mainstay, live video began taking off in 2015. The movement resonated on more than a personal level and soon after many…
