A recent report by JLL shows that Canada’s biggest retailers and the food industry have embraced delivery and pickup options with the growth of ecommerce. As online customer shopping habits have changed, looking for safer interactions and convenience, companies have changed to accommodate with the majority of Canada’s top 50 retailers now offering delivery services.…
Google Ads is set to launch dynamic exclusion lists to help advertisers avoid showing ads near content they would wish to avoid. Brand safety has become a major thinking point for advertisers, businesses and marketers in the last year, with incidents involving brand ads being placed next to content or on sites that did not…
As the importance of content writing becomes more apparent with the rise of ecommerce, educational content is a great way to win trust with your audience. By providing answers to their questions, you attract interested potential customers and convert them into leads and engagement. Educational content is also a significant way to retain current customers,…
A Deloitte study showed that 36% of customers are more willing to purchase products when it has been part of personalised content, with 31# saying they wished more content was personalised. As ecommerce grows in both the amount of stores online and in usage by consumers, brands need to look for new ways to engage…
While video content is not a new concept, it’s popularity and effectiveness have skyrocketed in the last few years, especially over the course of the last 12 months. With so many consumers watching video content, it can be a great way to connect them to brands and products. 93% of businesses gain new customers as…
Mobile usage per day has been recorded at 4 hours and 10 minutes, with similar data from GWI showing that the average person spends longer each day using the internet on their phone (3 hours, 39 minutes) then watching television (3 hours, 24 minutes). As more people use their mobile devices for news, entertainment and…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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