Half of small businesses plan to continue selling online after the pandemic as ecommerce seen as essential to survival

Research conducted by Maru/Matchbox for the Canadian Federation of Independent Business (CFIB) shows that half (48%) of small businesses plan to continue selling online after the pandemic has ended, with only 2% saying they will shut down operations once social distancing ends. The online prescense stores had was seen by 51% to be a essential…

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Email marketing stands as the most popular digital marketing strategy for small businesses

Email marketing, closely followed by social media marketing, stand as the two main strategies to communicate with audiences and promote business, at 71.9% and 71.7% respectively. The statistics, from AWeber’s 2021 Digital Marketing Report, shows that for small businesses email marketing still remains the most popular choice, just ahead of social media. Landing pages and…

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Mobile ecommerce is a growing choice for shoppers and sites need to optimise to take advantage

Ecommerce growth has seen mobile shopping rise rapidly too, as the convenience and quick access has appealed to customers. By 2017, mobile ecommerce had already registered 300% growth. It is predicted that by mid way through the current decade, mobile ecommerce could hold between 25% to over 60% of all ecommerce sales. A 2015 survey…

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Monthly retail ecommerce sales in Canada hit CA$2.9 billion as online shopping continues to see growth

Monthly retail ecommerce sales pass CA$2.9 billion following the impact of the pandemic in 2020, with May of last year registering $3.9 billion. The statistics, which run until September of last year, show that every month after April 2020 surpassed the total ecommerce sales in December of 2019, CA$2.7 billion. Retail ecommerce registered in sales…

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