- A study by Cisco estimates that by 2022, 82% of all online content will be video content. The massive popularity of video content has only increased and shows no signs of stopping, making it important to use to engage with audiences.
- As social video booms, short form video content, such as with Tik Tok and Instagram Reels, is becoming prevalent and those willing to experiment and test new ground can connect with users, especially of younger generations.
- Meanwhile, longer form content, traditionally found on sites such as YouTube, still holds significant sway. With over 1 billion hours of video content consumed each day on Youtube, it is a testament to the power of video content.