Short-form video content is immensely popular, with a 2020 study reporting that people are twice as likely to share videos compared to any other content form. It has also shown how influential it is, with 84% of people convinced to buy a new product due to a video by a brand. As such, short-form videos…
Retail ecommerce sales in Canada for 2021 are forecast to reach over CA$85 billion, nearly double of the total for 2019, as the ease and convenience of online shopping continues to attract consumers. The statistics, which come from Intelligence Insider’s Canada Ecommerce Forecast report, show that many consumers are turning to mobile devices to make…
Statistics from the Sprout Social Index found that learning about new products and services is why 57% of consumers follow brands on social media, with another 47% doing so to learn about company news. Once following, 91% will visit the brand’s website, 89% will buy from that brand and 85% will recommend a product or…
While it may have begun as a photo-based app, Instagram has branched out and now provides a range of different formats for you to engage with users. Using a range of them, instead of limiting to just one can help not only reach more users, but better engage too. Video is the major format in…
Google has announced that by July 2022, advertisers will no longer be able to create Expanded Text Ads (ETAs) or edit existing ones in Google Ads. Existing ads will still be able to provide reports, as well as being paused, resumed or removed. This is the latest move from Google as it looks to use…
Video content has surged in popularity and in 2021, using short ‘snackable’ content on platforms like Tik Tok and Instagram Reels has become a fantastic tactic for engagement. However, other forms of video content can also be highly effective. Live video for example can be a great choice, with a Q&A explaining a product or…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
Businesses are gearing up for one of the most frenetic shopping seasons of the year, starting with Black Friday, which presents a golden opportunity for marketing and advertising agencies to demonstrate their prowess in helping clients stand out amid a cacophony of competitors’ deals and discounts. From crafting a compelling ad campaign to optimizing a…
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