42% of Candian people asked have reduced their use of cash, whilst the rate was 22% in the U.S. The survey done by marketing consultants McKinsey also found that the rate of people using online payments has increased rapidly, with 23% saying that after the pandemic they will use branches less. Canadians move to online…
The rapid rise in online shopping in Canada has led to many companies wanting more warehouse space to ship from Online sales increased 120% across the country as the pandemic causes more people to shift to shopping online Industrial real estate has thrived amidst this boom, with Summit Industrial Income REIT seeing a 62%…
The worlds largest retailer will spend the money over the next 5 years as it aims to strengthen its ecommerce business The company has seen a massive surge in demand for its online services. Due to the pandemic, many shoppers are still extremely cautious at returning to stores Part of the investment will also see…
Sobeys parent company, Empire Company Ltd, will invest the money to grow its ecommerce business as it looks to drive up C$500 million in earnings The company plan, dubbed ‘Project Horizon’, was set to be announced in May, but was put on hold and adjusted due to effects if the pandemic and the steep…
A report by Statistics Canada found sales hit a record C$3.9 million in May as shoppers move to online as measures to combat Covid-19 were placed into effect This is a 99.3% rise from February of this year. Ecommerce sales have more then doubled compared to last year, an increase of 110.8% In contrast, the…
The company has announced the figure amidst a change in customer shopping habits during Covid-19 lockdown. Unilever has said its performance shows the companies “strength and agility” The turnover of the company for the first 6 months of 2020 stands at €25.7 million (C$42.4 million), down 1.6% from last year The company, which owns brands…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
Businesses are gearing up for one of the most frenetic shopping seasons of the year, starting with Black Friday, which presents a golden opportunity for marketing and advertising agencies to demonstrate their prowess in helping clients stand out amid a cacophony of competitors’ deals and discounts. From crafting a compelling ad campaign to optimizing a…
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