Ruby Has, a leading ecommerce fulfilment company, has announced a new facility that will see its Canadian operations increase 300% The sharp growth of ecommerce since the beginning of 2020, filled partially by the pandemic, has seen the demand for warehouse space and delivery services rise dramatically Well developed across the U.S. with warehouses in…
The video sharing app announced that small businesses who pay for advertising on Tik Tok will receive additional advertising free as part of an initiative to help promote smaller companies Tik Tok, who only this week managed to pull themselves away from a political dispute between the U.S. and China, have said the scheme will…
Experts believe that the rise in ecommerce has caused a significant change in how Canadians spend and have warned of potential supply shortages with a second wave of Covid-19 The Retail Council of Canada did clarify that this shortage would not be panic buying of groceries or toilet paper. Instead, they point towards backlogs on…
Spotify, Match, Epic Games Inc and 10 other organizations have formed the Coalition for App Fairness, in an attempt to push both Google and Apple into making changes to their app stores The coalition has set forth a series of “App Store Principles”, several of which take aim at current policies used by Google and…
Bank of Montreal has signed a deal with Google to offer digital chequing accounts through Google Pay The Toronto based company is one of 8 to join the initiative that was launched last November. A launch date for this service has not been announced. The move comes as Google looks to capitalize on the growth…
The partnership will see Yotpo users able to access UPS shipping at a discount This deal will also see customers of UPS’s Customer Technology Program (CTP) able to use Yotpo’s ecommerce marketing platform Yotpo joins a host of ecommerce platforms that have signed on with the CTP program since its inception in 2003 Tomer…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
Businesses are gearing up for one of the most frenetic shopping seasons of the year, starting with Black Friday, which presents a golden opportunity for marketing and advertising agencies to demonstrate their prowess in helping clients stand out amid a cacophony of competitors’ deals and discounts. From crafting a compelling ad campaign to optimizing a…
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