Advertisers are still wary of advertising on social media, despite Facebook, Twitter and YouTube all agreeing that they would do more to curb harmful content on their sites Both Unilever and Coca-Cola still remain paused from advertising with either Facebook or Twitter, with many other companies choosing to remain cautious “Brands are very concerned…
ShopHERE, launched in May of this year, will recieved C$1 million in funding from Google Canada as it expands across Canada. Originally set up as a City of Toronto initiative, the scheme is designed to help local independent businesses and artists setup online storefronts so that they can continue to operate despite lockdown measures.…
Google has announced that it is making nearby products easier to discover with new shopping UI features, such as a ‘nearby’ filter, and greater visibility of curbside and in-store pickup labels This comes after the company said that it had seen searches for “curbside pickup’ rise “tenfold” in the last few months Adobe’s Digital…
Google has begun to notify advertisers that they will stop showing search queries that triggered their adverts where there is not “significant” data The search engine giant has not said what defines “significant” for them and has left many advertisers both confused and angry with the little communication around this announcement Digital agency Seer…
Amazon has announced it is to open two new fulfilment centres in Ontario as it seeks to keep up with the demand of ecommerce growth. The centres, located in Ajax and Hamilton, will employ 2,500 people and adds to Amazon’s expansion, which alresdy includes delivery stations in Scarborough, Stoney Creek and Etobicoke. Fueled by…
Heritage minister Steven Guilbeault has said that “The Canadian government stands with our Australian partners and denounces any form of threats”, after Google and Facebook have threatened to suspend services in the country This comes after the Australian government proposed new laws that would regulate social media sites and make them pay money to…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
Businesses are gearing up for one of the most frenetic shopping seasons of the year, starting with Black Friday, which presents a golden opportunity for marketing and advertising agencies to demonstrate their prowess in helping clients stand out amid a cacophony of competitors’ deals and discounts. From crafting a compelling ad campaign to optimizing a…
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